On December 1, the ceremony for the phase I project of ZHIYI Zhongshan Park, a renowned brand specializing in sweeping robots, was successfully conducted. Serving as the R&D and manufacturing hub for ZHIYI's innovative ventures, Zhongshan Park is poised to achieve an annual production capacity exceeding 3 million sweeping robots upon its operational commencement. This significant development is anticipated to fortify ZHIYI's prowess in R&D and manufacturing, fostering an accelerated expansion of its global market footprint.
As one of China's earliest and few sweeping robot brands encompassing design, R&D, manufacturing, and sales, ZHIYI has consecutively established three R&D centers in Shenzhen, Hong Kong, and Guangzhou. With an annual R&D investment amounting to 10%, the company pioneers products featuring diverse functionalities and distinct positioning for the global market through its two manufacturing bases in Shenzhen and Dongguan.
"Being a product-driven enterprise, R&D and manufacturing are ingrained in our DNA," asserted Chen GuanLiang, Vice President of ZHIYI's R&D division. "In the fiercely competitive global market for sweeping robots, the enhancements brought by the new park in terms of R&D and production capacity will enable us to offer a broader array of choices to global consumers."
Presently, ZHIYI products enjoy robust sales in over 30 countries worldwide, including China, the United States, Japan, Germany, Russia, and Italy. The brand has secured a leading position on various e-commerce platforms in numerous markets. ZHIYI products have consecutively topped the sales charts on Alibaba's express platform, China's largest export B2C e-commerce platform in the electrical industry, earning the title of "top ten brands of global express" from 2017 to 2018.
Market research from GfK, a renowned market research company, indicates that the global floor sweeping robot industry is still in its nascent stage. Even in the U.S., the market with the highest inventory, the product penetration rate reached only 10.4% by 2017. While the market prospects are promising, the competition is intense. The completion of ZHIYI Zhongshan Park is expected to elevate its R&D and manufacturing capabilities further, facilitating an expedited global expansion strategy and enabling the company to stand out amidst fierce market competition.
